Triggers

Events that start an automation flow.

Available Triggers

Order Completed

Fires when a customer completes a purchase.

Cart Abandoned

Fires after a cart is inactive for a specified time.

New Lead

Fires when a new lead or contact is created.

Lead Status Changed

Fires when a lead moves to a different pipeline stage.

Message Received

Fires on any incoming message from any channel.

Form Submitted

Fires when a lead collection form is submitted.

Quote Requested

Fires when a new quote request is created.

Quote Ready for ERP

Fires when a quote has enough information for ERP preparation.

Quote Approved

Fires when a customer approves a quote.

Quote Handoffs

Fires when a quote moves to production, logistics, or invoicing.

Scheduled

Fires at a specific date and time (cron-based).

Recurring

Fires on an interval (every X minutes, hours, or days).

Manual

Triggered manually from the dashboard.

Configuration

Each trigger can be configured with conditions. For example, the Cart Abandoned trigger lets you set the inactivity threshold (e.g., 30 minutes) and filter by cart value.

Combine triggers with conditions for precise targeting. For example: "Cart Abandoned" + "Cart value > €100" + "Customer is returning visitor."